AMAC AMAC African Marketing Academic Collaboration
AMAC Conference

Teaching Tomorrow's Marketers.

Technology, future skills, and the evolving marketing curriculum.

Dates 16–17 September 2026
Venue UJ Hotel School
Format 2 days · Academia & Industry
Day 1

Academic Focus

The Future of Marketing Education

  1. 08:00 – 08:30
    Networking

    Registration & Arrival

  2. 08:30 – 08:40
    Opening

    Welcome & Opening Remarks

    Prof Marius Wait (UJ) · Prof Mercy Makhita (CPUT)

  3. 08:45 – 09:30
    Keynote

    What does the future student look like?

    Jacques Burger — Up and Up Group

  4. 09:30 – 10:30
    Panel

    Rethinking the Marketing Curriculum for a Digital Future

    Prof Isolde Lubbe (UJ) · Avikar Ramsundra (AAA School of Advertising) · Dr Amalia Van Schalkwyk (Emeris) · Anisa Fieldings (IMM Graduate School)

    Moderator: Prof Marius Wait (UJ)

  5. 10:30 – 11:00
    Break

    Tea Break & Networking

  6. 11:00 – 12:00
    Workshop Session 1

    Using AI Prompts for Lesson Planning and Teaching Activities

    Riana Prins — IMM Graduate School

  7. 12:00 – 13:00
    Break

    Lunch & Networking

  8. 13:00 – 14:00
    Workshop Session 2

    Gamifying the Classroom: Using Virtual Games in Teaching

    Dr Mariette Frazer — UJ

    Future-ready marketer through innovative pedagogy.

  9. 14:00 – 15:00
    Discussion

    Interactive Floor Discussion — The Evolving Marketing Curriculum

    Moderator: Avikar Ramsundra (AAA School of Advertising)

Day 2

Industry Focus

Bridging Academia and Practice

  1. 08:00 – 08:30
    Networking

    Arrival & Networking

  2. 08:30 – 08:40
    Opening

    Welcome & Day 2 Overview

    Anthea Whitehead — AAA School of Advertising

  3. 08:40 – 09:30
    Keynote

    Balancing Creative Skills and AI in Modern Marketing

    Roanna Moodley — Head of Marketing, Marriott International

  4. 09:30 – 10:30
    Industry Panel

    Future Skills for Marketing Graduates: What Industry Needs

    Jacques Burger (Up and Up Group) · Lethabo Sekhu (Credipple) · Anli Grobler (Emeris) · Imtiaz Ebrahim (DSA)

    Moderator: Anthea Whitehead (AAA School of Advertising)

  5. 10:30 – 11:00
    Break

    Tea Break & Networking

  6. 11:00 – 12:00
    Panel

    Curriculum Alignment with Industry Needs

    Ivona Lewis (Clover) · Nkosiypha Msomi (AAA School of Advertising) · Dr Kershnee Hermanus (AECI Group) · Prof Nkosivile Madinga (UCT)

    Moderator: Dr Helena van Wyk (IMM Graduate School)

    Focus on emerging AI skills for graduates.

  7. 12:00 – 13:00
    Break

    Lunch & Networking

  8. 13:00 – 14:00
    Roundtable

    Co-creating a Future-Fit Marketing Curriculum

    Academia & industry roundtable

    Moderator: Anthony Wingfield (Emeris)

  9. 14:00 – 14:45
    Closing

    Closing Reflections & Key Takeaways

    Summary of insights & closing remarks · Prof Marius Wait (UJ)

Programme note

Session times, speakers, and topics are subject to change and final approval. For questions or to propose a session, contact info@amac.yoobe.co.za.